Tuesday, April 28, 2009

The other side of IPL

When the first IPL had started, there was a lot of hue and cry about it being a threat to cricket (Test matches and ODI). Many had apprehensions about IPL, regarding killing cricketing talent in the country, specially about the bowling and Test match specific skills. Some people couldn't keep off their eyes off the huge money involved and always cribbed about one thing or the other. When there was nothing left to complain, they started criticizing the cheerleaders, as a threat to Indian culture and traditons.Every one wanted to be a part of this drama and entertainment, right from the media people and bollywood stars. In the midst of all these, IPL-1 was successfully conducted as well as entertained in all parts of Indian subcontinent.

This IPL-season 2 is no different from the first one, in the sense that it also had its own share of arguments and controversies and uncertainities,exactly before its start. No one can forget the security concerns raised during the scheduling of the matches. The matches got postponed, rescheduled to different venues and finally got shifted out of the country. The cricket fans (or rather IPL fans) got emotional and argued "How can Indian Premier League be conducted outside India?". Some politicians, knowing it was election time, used this opportunity to argue for poor security provided by the government. Many were sceptic that this IPL wouldn't be as hit as the first season, attributing the cause to the lack of ground support in SA. People had got so busy in these controversies and discussions that they failed to view "the other side" of IPL, which I intend to put forward, further in my post.

First and foremost, the message that I get from the government's decision of not allowing IPL to be conducted during election period is that the Indian government will not bow down to the pressures of IPL, where huge money and big celebrities are involved, thus compromising our security. We, as Indians, have known our limitations in security and hence have not risked our lives just to provide entertainment by a private association, however rich that might be. It has sent a strong message to the money minded business guys.

The next positive thing to notice is that the pitches in South Africa are bowler-friendly. This is unlike the last year where Indian pitches enabled huge exaggerated scores and gave little choice to bowler's strategies and tactics. Now as the matches are going on, we can see the more action coming from bowlers'quarters. Hence, this IPL avoids giving undue advantage to the batsmen gives a fairer deal to all players. This will also help in reducing the general misconception that Twenty20 is just a do or die game. We see many senior players, who couldn't do much last year, now performing well. Apart form these, there are many young Indian faces that have got a chance to test themselves outside India. Thus, they will truly get a taste and exposure of international pitches and weather conditions. Some might argue that rains in SA have affected most of the matches, but it's also been raining in Bangalore in most of these days. Besides, rainy weather is also part of the match.

Finally I come to the last topic of cheerleaders. Here in a foreign country, there would be no controversies to their attire and they have the complete freedom to carry on with their jobs.

Anyways IPL will continue to go on parallely with other forms of cricket and will keep coming back, once in a while, to give us some entertainment and critics will crib and complain all the while.

5 comments:

Unknown said...

I've always loved cricket but i am a bigger fan of football and basketball because they are quick games. The t 20 has made cricket still more interesting and has greater appeal.

I was also impressed by Mahindra Xylo being presented to International players. Rory Kleinveldt, the Man of the Match of the warm up match between Rajasthan Royals and the Nashua Cape Cobras was given a Mahindra Xylo.

Way to go Mahindra! Getting Internationl exposure. Indian Brand for International players.

Photos - http://www.mahindraxylo.co.in/images/events/event3/buzz_event_2.html

Avanish said...

you haven't predicted any thing for IPL3, do you think the people's perspective would remain the same?

Will the 3rd season of IPL would happen in INDIA?

Will the criticism turn into appreciation?

What i feel is that its more of a mirch masala than the smaller version of the game which is making it more popular and intresting. Even i can guarantee that T20 world cup following IPL2 won't be that much hit as IPL.
Though it will watch by many but not as many as IPL wachers
Even the TRP rate would be lower for T20 World cup compared to IPL.

yogs said...

@mahadevan: Definitely a good way to promote Indian brands and indian cricket outside the subcontinent


@Avanish: As for predictions of third IPL, noone can predict the turn of events that would unfold at that time.

Of course you are right in saying that IPL is more enjoyed than T20 because of its controversies and everyone around us somehow love to be part of its discussons..

But, it will take a long time for critics to change their views, as these lovers of pure cricket still don't fully appreciate ODIs.

Prem's Blog said...

IPL2 does looks like being a marketing success - not necessarily a cricketing one - considering the obstacles ,govt resistance, short time frame for shifting etc. So credit should go to the organisers.

As with other brands even the IPL brand will face challenges in the future, like market penetration, loss of customer focus, loss of the novelty factor, competitors (other similar leagues) etc. so it will be interesting to see how the product managers (modi and co) position it in the coming days..

Amitabh said...

As one of my senior colleague told me the other day, "Lalit Modi should be crowned the Manager of the Year." To be able to finalize an alternative venue in 3 days flat needs extraordinary skills.